Safe WooHoo

Safe WooHoo

by | Dec 15, 2025

Problem Despite wider access to sexual health information and contraceptive methods, condom use has been declining in the United States, especially among Gen Z and young adults. The Reason The conversation isn’t happening. Both young adults and parents refuse to...
Trip Together

Trip Together

by | Dec 15, 2025

Problem Every friend group has a trip they’ll ‘definitely’ take together. Most of them never happen. The Reason Friends can’t agree on where to go, how much to spend, or who’s paying. And nobody wants to be the one to bring up money....
The Home Depot Hub

The Home Depot Hub

by | Oct 13, 2025

Problem The Home Depot is the world’s largest home improvement retailer, but its core audience skews older. As Gen X and Boomers age out of the category, the brand risks losing the next generation of homeowners and DIYers to more culturally relevant competitors....
Ocean FOUND

Ocean FOUND

by | Mar 12, 2026

Problem 5–12 million metric tonnes of plastic enter the ocean annually, costing $13 billion per year in cleanup costs and losses to fisheries and other industries. (Sources: Science Journal, UNEP, Ellen MacArthur Foundation) The Reason Ocean pollution is framed as a...