Social Media Strategist, Community Manager, Entrepreneur, Content Creator, Nerd, and Fangirl
(not in that order)
Works
Safe WooHoo
Problem Despite wider access to sexual health information and contraceptive methods, condom use has been declining in the United States, especially among Gen Z and young adults. The Reason The conversation isn't happening. Both young adults and parents refuse to have...
Trip Together
Problem Every friend group has a trip they'll 'definitely' take together. Most of them never happen. The Reason Friends can't agree on where to go, how much to spend, or who's paying. And nobody wants to be the one to bring up money. Insight The problem isn't the...
Realismo Magico
ChallengeThe One Club Miami had a loyal but small community and needed to fill a room for Realismo Mágico, their 2025 Hispanic Heritage Month celebration. The goal wasn't brand building, but getting the right people through the door. ApproachWe built a two-phase...
The Home Depot Hub
Problem The Home Depot is the world's largest home improvement retailer, but its core audience skews older. As Gen X and Boomers age out of the category, the brand risks losing the next generation of homeowners and DIYers to more culturally relevant competitors. Data...
Ripples of Change
Ripples of Change is a purpose-driven campaign created for Páramo Snacks to bring awareness to Good Chips, a healthy snack brand that protects water and promotes sustainability through every crunch. Designed for LOHAS parents and families, the campaign connects...
Ocean FOUND
Problem 5–12 million metric tonnes of plastic enter the ocean annually, costing $13 billion per year in cleanup costs and losses to fisheries and other industries. (Sources: Science Journal, UNEP, Ellen MacArthur Foundation) The Reason Ocean pollution is framed as a...
Hi, I’m Luka 👋
I moved from Brazil to Miami to pursue my master’s degree, but mostly to experience something new and discover who I am and what I enjoy.
Along the way, I realized how passionate I am about community. I’ve always been a fangirl of so many things, and I’ve always loved connecting with people who share the same interests, as well as those with different ones so I can learn more.
Now I’m focused on learning about community, storytelling, strategy, and social media, while also creating my own content as an entrepreneur navigating life in the hope of inspiring others.