Ripples of Change is a purpose-driven campaign created for Páramo Snacks to bring awareness to Good Chips, a healthy snack brand that protects water and promotes sustainability through every crunch.
Designed for LOHAS parents and families, the campaign connects mindful eating with mindful living, showing how small choices today can create ripples of change across generations. Through an influencer-led cross-cultural experience featuring The Bucket List Family, immersive eco-activations, and community storytelling, the project positions Páramo as a brand where wellness, family, and environmental consciousness meet in every bite.
Case Study Video:
Miami Ad School
Strategist: Luka Nonato
Art Director: Luka Nonato
Social Media: Nicolette Rafferty
Copywriter: Isabella Bello